When Walter,the Brand Manager for a Consumer Packaged Good,says That

question 95

Multiple Choice

When Walter,the brand manager for a consumer packaged good,says that a segment has sufficient size,he means _________.

• A)The market has a large enough television audience to be worth considering
• B)The market is reachable
• C)The market has an expected return on investment that is positive
• D)The market has many customers in it
• E)The market is homogeneous

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