Marketers Use Geographic Segmentation Because ____________________

question 17

Multiple Choice

Marketers use geographic segmentation because ____________________.

• A)People are different based on where they live
• B)Geography determines one's likes and dislikes
• C)Consumers respond differently to marketing strategies and programs based on where they live
• D)The East Coast, West Coast, and Midwest are the most important market segments based on size
• E)It is the most important way to segment markets

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Definitions:

Unconscious Motivations

Drives and desires that influence an individual's thoughts and behaviors without their conscious awareness.

Growth Potential

Growth potential refers to the capacity for significant development or improvement, whether in the context of an individual's abilities, the expansion of an organization, or the progress of a society.

Person-Centered Perspective

A psychological approach emphasizing the importance of being aware of and accepting one's true self to achieve personal growth.

Altruism

Unselfish regard for the welfare of others.