Marketers Use Geographic Segmentation Because ____________________

question 17

Multiple Choice

Marketers use geographic segmentation because ____________________.

• A)People are different based on where they live
• B)Geography determines one's likes and dislikes
• C)Consumers respond differently to marketing strategies and programs based on where they live
• D)The East Coast, West Coast, and Midwest are the most important market segments based on size
• E)It is the most important way to segment markets

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Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.

Promotion Design

The strategic development of marketing campaigns and materials that aim to communicate offers, increase brand awareness, and stimulate demand.

Consumers' Interests

The preferences and priorities of individuals in the marketplace, particularly relating to the types of goods and services they seek to purchase.

Competitive Parity Budgeting

A budgeting method where a company's advertising budget is set to match competitors' outlays to prevent market share loss.