Age Is a Commonly Used Method of Segmentation

question 48

Multiple Choice

Age is a commonly used method of segmentation.Age alone,however,may be dangerous because _________.

• A)Lumping older or younger customers together in one group may not truly reflect the market
• B)Family life cycle may be a better method
• C)Sometimes marketers miss a less-than-obvious segment based on assumptions instead of research
• D)Chronological age and attitudinal age may be different
• E)All of these

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Definitions:

Objectives

Specific, measurable goals that are set to achieve a desired outcome or target.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Listening

In marketing, actively monitoring and analyzing social media and other platforms to understand public perception and gather feedback about a brand or product.

Monitoring

The process of observing and tracking certain activities, behaviors, or information to gather insights or maintain control.