There Are Many Variables in Demographic Segmentation,but _____________ Is the Most

question 26

Multiple Choice

There are many variables in demographic segmentation,but _____________ is the most accurate statement about demographic segmentation.

• A)Income, education, and occupation are very closely correlated
• B)Income is the most important variable to know about someone
• C)Age is usually not a factor in segmentation
• D)The youth culture is the most important segmentation variable
• E)It is easy to segment the middle strata using social class segmentation

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Definitions:

Marital Happiness

The degree of satisfaction and joy that individuals derive from their marriage or matrimonial relationship.

Self-Reports

A method by which individuals provide subjective information or accounts of their own behavior, experiences, or characteristics.

African Americans

An ethnic group in the United States with ancestors who were primarily brought from Africa to North America as slaves between the 16th and 19th centuries.

Virginity

The state of never having had sexual intercourse, often considered as a physical condition or a personal choice.