A Marketing Manager Using PRIZM Is Interested in ____________ Segmentation

question 78

Multiple Choice

A marketing manager using PRIZM is interested in ____________ segmentation.

• A)Geographic
• B)Psychographic
• C)Geodemographic
• D)Occasion
• E)Benefits sought

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Definitions:

Equal Employment Opportunity

Policies and practices that ensure all individuals have a fair chance at employment and advancement without discrimination.

National Origin

The country where a person was born or from which their ancestors came, often used in discussions about discrimination.

Mental Ability

The capacity to perform cognitive tasks, process information, and understand complex ideas.

Unions

Represent the interests of employees in an industry, occupation or organisation.