Every Zip Code in the United States Falls into Profiles

question 55

Multiple Choice

Every zip code in the United States falls into profiles provided by Nielsen's Claritas in its database called _________.

• A)GEO-FIX
• B)PRIZM
• C)AIO
• D)VALS
• E)Psychovision

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Definitions:

Paradox Of Voting

A situation in democratic decision-making where rational individual choice can lead to an outcome that seems irrational or suboptimal for the group.

Principal-Agent Problem

A dilemma in economics where one party (the agent) is expected to act in the best interest of another party (the principal) but may have a conflict of interest.

Paired-Choice Votes

Paired-choice votes involve voters making choices between pairs of candidates or options rather than voting for a single option amongst many.

Marginal Benefit

The incremental gain in happiness or utility a consumer achieves from purchasing an additional unit of a good or service.