_____ Tends to Reinforce Existing Attitudes and Creates a Real

question 88

Multiple Choice

_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.

• A)Selective awareness
• B)Selective distortion
• C)Selective memory
• D)Selective retention
• E)Selective hearing

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Definitions:

Sex Pilus

A thin, tube-like structure used by some bacteria to transfer genetic material to another bacterium during conjugation, a form of sexual reproduction.

Gap Junctions

Specialized structures in animal cell membranes that allow for direct communication between cells through the passage of ions and molecules.

Tight Junction

Cell junction that fastens together the plasma membrane of adjacent epithelial cells; collectively prevent fluids from leaking between the cells. Composed of adhesion proteins.

Plasmodesma

Cell junction that forms an open channel between the cytoplasm of adjacent plant cells.