Since There Are So Many Other Companies That Operate in the Food

question 77

Multiple Choice

Since there are so many other companies that operate in the food service industry,the marketing manager of Gourmet Dining pays detailed attention to what other restaurants that offer similar meals,prices,and services are doing.This focus is based on the _________ part of external forces that affect marketing decisions.

• A)Demographic
• B)Competitive
• C)Political/legal
• D)Technological
• E)Economic

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Definitions:

Dividend Income

Income from dividends, which are payments made by a corporation to its shareholder members. It is often derived from the company's profits.

Cost of Equity

The rate of return that a company must offer investors to compensate for the risk of investing in its equity.

Flotation Costs

Expenses incurred by a company in issuing new securities, including underwriting, legal, and registration fees.

Dividends Low

This term implies a situation where a company issues dividends at a lower rate or amount, possibly reflecting a strategy to reinvest earnings into the business or an indication of financial conservation.