While Writing a Customer Satisfaction Survey,the Marketing Director for Brand

question 23

Multiple Choice

While writing a customer satisfaction survey,the marketing director for Brand X Bank created a set of questions that customers would answer by circling a number between 1 and 7.The number 1 meant that the customers were very dissatisfied by that aspect of the experience,whereas 7 meant that they were very satisfied.The director is using _________ questions to collect this information.

• A)Behavioral
• B)Open-ended
• C)Observational
• D)Closed-ended
• E)Probing

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Definitions:

Alcohol

A chemical compound known as ethanol found in beverages such as beer, wine, and spirits, often consumed recreationally and capable of altering consciousness and behavior.

Pancreatic Lipase

An enzyme that digests lipids.

Lipids

A group of naturally occurring molecules that include fats, waxes, and certain vitamins, essential for energy storage and cell membrane structure.

Vitamin A

A fat-soluble vitamin important for normal vision, immune function, and reproduction.