Joan Doe Is a Participant in an Online Focus Group

question 38

Multiple Choice

Joan Doe is a participant in an online focus group for a processed-food company.However,during one of the sessions her children are acting up and,as a result,she does not give much thought to her responses.This is an example of the _________ problem that companies that use online focus groups face.

• A)Access limitation
• B)Identity verification
• C)Environmental control
• D)Family issue
• E)Qualification

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Definitions:

Cultures

The characteristics, knowledge, beliefs, norms, and practices shared by a group of people or society.

Value

The importance, worth, or usefulness of something, often determined by its desirability, utility, or contribution to achieving a goal.

International Currencies

The various currencies used worldwide for international trade and finance, each issued by its respective country.

Cross-Cultural

Relating to or involving the comparison of two or more different cultures or cultural areas.