The Coca-Cola Co

question 28

Multiple Choice

The Coca-Cola Co.gives its bottles the same distinctive shape all over the world because it believes that ________ sensations translate well across global markets.

• A)Tactile
• B)Olfactory
• C)Auditory
• D)Visual
• E)Linguistic

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Definitions:

Participant Observations

A qualitative research method where the researcher actively engages in the community or environment being studied to gather detailed firsthand information.

Program Evaluation

A systematic method for collecting, analyzing, and using information to answer questions about projects, policies, and programs, particularly about their effectiveness and efficiency.

Data Collection Plan

A detailed strategy outlining the methods, timing, and resources necessary to gather information for a study or project.

Program Evaluator

A professional responsible for assessing the effectiveness, quality, and value of programs through systematic methods of data collection and analysis.