Small Portable Computers,powerful Statistical Software Packages,and Internet-Enabled Supply Chain Management

question 7

Multiple Choice

Small portable computers,powerful statistical software packages,and Internet-enabled supply chain management systems are all examples of how _________ influences marketing.

• A)Knowledge
• B)Information
• C)Science
• D)Technology
• E)Training

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. It typically includes product, price, place, and promotion.

Concentrated Marketing

A strategy that focuses on targeting a small, well-defined consumer segment or niche market.

Differentiated Marketing

A marketing strategy where a company targets several market segments with distinct products or services tailored to those segments.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the diverse parts of an organization.