In the Section of a Marketing Plan Devoted to Firm

question 10

Multiple Choice

In the section of a marketing plan devoted to firm resources,one expects to find an examination of a firm's functional/operational level of resources and capabilities and how they impact the firm's ability to develop and execute market-driven strategies.These capabilities would include all but ________.

• A)Information systems
• B)Marketing
• C)Financial
• D)Transportation systems across the country
• E)Human capabilities

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Definitions:

Milton Friedman

An American economist and Nobel laureate who was a leading proponent of free-market capitalism.

Archie Carroll

A scholar known for his work on corporate social responsibility and business ethics, particularly for his pyramid model that outlines the responsibilities of businesses.