Sean Attributes the Success of His Video Game Arcade to Advertising

question 6

Multiple Choice

Sean attributes the success of his video game arcade to advertising on the most popular website for gamers.Recently,the website raised ad prices so Sean has cut his advertising in half.He believed that positive word of mouth will be enough now that his game parlor is well established.However,sales are slipping.The problem occurs in the ________ activity of the value chain.

• A)Inbound logistics
• B)Operations
• C)Outbound logistics
• D)Marketing and sales
• E)Service

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Definitions:

Type A Personalities

Individuals who are highly competitive, self-driven, aggressive, and highly concerned with time management, often at risk of stress and heart disease.

Coronary Heart Disease

A condition characterized by reduced blood flow to the heart muscle due to buildup of plaque in the arteries of the heart.

Intrinsically Bad

A concept suggesting that something is fundamentally or inherently harmful or undesirable.

Stressors

Factors or stimuli that cause stress, eliciting a physiological or psychological response in an individual.