Call Company Has 12 Call Centers Worldwide Handling Customer Service

question 92

Multiple Choice

Call Company has 12 call centers worldwide handling customer service issues for a variety of companies.The firm is considering the purchase of a software firm that serves the oil and gas industry.Most likely,this would be classified as ________ in Ansoff's Product-Market Matrix.

• A)Market diversification
• B)Marketing strategy development
• C)Market penetration
• D)Product development
• E)Market development

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Definitions:

Redress

The act of correcting an injustice or receiving compensation for wrongs or injuries.

Harvest Strategy

A business approach focused on extracting maximum profits from a product, division, or business segment with minimal investment.

Retrenchment Strategy

A strategy used by businesses to reduce their size or operations in response to economic challenges or poor performance in order to become more financially stable.

Restructure

The process of changing the organizational, ownership, or operational structure of a company to make it more profitable, efficient, or to adapt to new conditions.