The Process of Measuring Marketing Results and Adjusting the Marketing

question 85

Multiple Choice

The process of measuring marketing results and adjusting the marketing plan as needed is called ________.

• A)Marketing control
• B)Marketing metrics
• C)Marketing management
• D)Marketing strategy
• E)Marketing planning

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Definitions:

Transparency

The quality of being open, communicative, and accountable, making actions, decisions, and processes easy to understand and scrutinize.

Independent Variable

A variable that is manipulated in an experiment to see if it causes a change in another variable.

Confounding Variable

A factor other than the independent variable that might produce an effect in an experimental design, thus confounding the results.

Manipulates

Influences or controls someone or something to one's advantage, often with deceit or skill.