Every Marketing Plan Includes an Implementation Element

question 57

Multiple Choice

Every marketing plan includes an implementation element.These are sometimes called ________.

• A)Strategic plans
• B)Marketing programs
• C)Value propositions
• D)Action plans
• E)Marketing channels

---

Definitions:

Retail Values

The total price at which goods or services are sold to the public, inclusive of any markup costs.

Inventory Value

The total cost or market value of all the goods and materials held by a company for the purpose of resale or production.

Electric Items

Devices or appliances that operate using electrical power, ranging from household electronics to industrial machinery.

Beginning Inventory

The value of all the goods or materials held by a company at the start of an accounting period.