Today Customers Have Limitless Access to Information About Companies,products,competitors,other Customers,and

question 76

Multiple Choice

Today customers have limitless access to information about companies,products,competitors,other customers,and even detailed elements of marketing plans and strategies.This is reflected in the ___________ change driver impacting the future of marketing.

• A)Shift to product glut and customer shortage
• B)Shift in power from marketer to customer
• C)Shift in generational values and preferences
• D)Shift to distinguishing Marketing (Big M) from marketing (little m)
• E)Shift to justifying the relevance and payback of the marketing investment

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Definitions:

Social Security Number

A Social Security Number (SSN) is a nine-digit number issued to U.S. citizens, permanent residents, and temporary working residents for tracking earnings and benefits.

Form 944

A tax form used by small employers to report annual federal tax liabilities to the Internal Revenue Service (IRS).

Form 941

A quarterly tax form filed by employers to report income taxes, social security tax, or Medicare tax withheld from employee's paychecks.

Independent Contractors

Independent contractors are individuals or entities contracted to perform work for or provide services to another entity as non-employees, typically on a contract or freelance basis.