A Firm with a Production Orientation Assumes That "If You

question 58

True/False

A firm with a production orientation assumes that "if you build it,they will come." Value and exchange are not considered to be core marketing concepts.

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Definitions:

Outsiders

Individuals or entities that are not part of a specific group, organization, community, or system, often lacking certain privileges or access.

Ambidextrous Organization

An organization that can simultaneously exploit current competencies and explore emerging opportunities.

Explore Emerging

The process of investigating and understanding new trends, technologies, or ideas that are in the early stages of development or adoption.

Exploit Current

Leveraging existing resources, conditions, or opportunities to gain an advantage or achieve a goal.