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Gen Yers tends to value relationships with marketers like State Farm Insurance in exactly the same way their parents do.
Kohlberg
A theorist known for his work on moral development, particularly the stages of moral reasoning.
Preconventional
The first level of Kohlberg's stages of moral development, where an individual's moral reasoning is based primarily on the consequences of actions and compliance with rules to avoid punishment or gain rewards.
Moral Development
The process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, rules, and laws.
Postconventional Level
A stage of moral development in which individuals' moral reasoning is based on internal principles, and societal rules are questioned rather than followed blindly.
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