Making a Change in Any of the Marketing Mix Elements

question 17

Multiple Choice

Making a change in any of the marketing mix elements will _______________.

• A)Leave the other elements unchanged
• B)Possibly have an impact on another element
• C)Have a domino effect on the other elements
• D)Require the firm to introduce new products
• E)Require an increase in promotion

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Definitions:

NLRA

Stands for the National Labor Relations Act, which is legislation enacted in 1935 in the United States to protect the rights of employees and employers, to encourage collective bargaining, and to curtail certain private sector labor and management practices.

Recognition Strikes

Work stoppages by employees aimed at forcing an employer to recognize their union as the official bargaining agent for the workforce.

Employer-Initiated

Actions or policies that are begun or implemented by employers within an organizational or labor context.

Certification Elections

An official process in which employees vote to decide whether they want to be represented by a particular union.