XYZ Department Store Advertises the "Biggest Sale of the Year

question 16

Multiple Choice

XYZ department store advertises the "biggest sale of the year" every weekend and offers extra bargains to early bird customers.ABC department store advertises seasonal sales and employees send handwritten notes to customers who spend more than a certain amount of money.This implies that _______________________.

• A)XYZ is short-term oriented and ABC is long-term oriented
• B)XYZ is focused on selling and ABC is focused on relationship building
• C)Both firms are trying to achieve the same goal of profitability so tactics do not matter
• D)XYZ must be more successful since it advertises every week
• E)Both XYZ is short-term oriented and ABC is long-term oriented and XYZ is focused on selling and ABC is focused on relationship building