Customer Relationship Management (CRM)is Designed to __________

question 10

Multiple Choice

Customer relationship management (CRM) is designed to __________.

• A)Assign a sales representative to a particular customer
• B)Allow software to manage marketing
• C)Facilitate higher levels of customer satisfaction
• D)Identify the most profitable customers
• E)Both facilitate higher levels of customer satisfaction and identify the most profitable customers

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Definitions:

External Validity

The extent to which the results of a study can be generalized or applied to contexts outside of the experimental conditions.

Matched Control Group

In experimental research, a group of subjects closely matched to the experimental group in key variables but not receiving the intervention.

High Levels

Refers to a considerable degree or intensity of a particular characteristic, quality, or activity.

Stress

The body's response to any demand or challenge, which can be triggered by both positive and negative experiences.