Today Customers Have Limitless Access to Information About Companies,products,competitors,other Customers,and

question 76

Multiple Choice

Today customers have limitless access to information about companies,products,competitors,other customers,and even detailed elements of marketing plans and strategies.This is reflected in the ___________ change driver impacting the future of marketing.

• A)Shift to product glut and customer shortage
• B)Shift in power from marketer to customer
• C)Shift in generational values and preferences
• D)Shift to distinguishing Marketing (Big M) from marketing (little m)
• E)Shift to justifying the relevance and payback of the marketing investment

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Definitions:

Cancer Cell Migration

The process by which cancer cells move from the original tumor site to invade surrounding tissue or spread to distant parts of the body.

Animal Swarms

Groups of animals moving together in a coordinated manner, often seen in species such as birds, fish, and insects.

Iain Couzin

A renowned researcher known for his work in the fields of collective behavior and biological systems, particularly in how animals coordinate their movements.

Malignant Cells

Cells that are cancerous and have the ability to grow uncontrollably, invade surrounding tissues, and spread to other parts of the body.