Today Companies Have No Choice but to Be More Open

question 52

Multiple Choice

Today companies have no choice but to be more open about their businesses and products because they can't stop chat rooms or bloggers or customer reviews.This is reflected in the ___________ change driver impacting the future of marketing.

• A)Shift to product glut and customer shortage
• B)Shift in power from marketer to customer
• C)Shift in generational values and preferences
• D)Shift to distinguishing Marketing (Big M) from marketing (little m)
• E)Shift to justifying the relevance and payback of the marketing investment

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Definitions:

Marginal Cost

The increment in overall price involved in producing one extra unit of a product or service.

Instructional Modules

Structured units designed to provide learners with information and activities in a specific subject area, often used in educational contexts.

Fixed Cost

A business expense that remains constant regardless of how much goods or services are produced.

Average Variable Cost

The total variable costs of production divided by the number of units produced, representing the variable cost per unit.