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If your primary goal is current yield,which one of these bonds is the wiser investment? Bond A: $1,000 corporate bond that pays 7 percent and has a current market value of $800; or Bond B: $1,000 corporate bond that pays 8.25 percent and has a current market value of $950?
Cognitive Dissonance
The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical argumentation.
Attributions
Inferences that people make about the causes of events, others' behavior, or their own behavior.
Foot-In-The-Door Phenomenon
A tactic that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.
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