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Conversion modifies software to meet specific user or business requirements.
Emotional Appeal
A rhetorical strategy used in communication and advertising to sway an audience's feelings to influence their perceptions or actions toward a subject, product, or decision.
Persuasive Message
Communication designed to influence the attitudes, beliefs, or behaviors of the recipient.
Emotional
Pertaining to feelings or emotions, often influencing reactions, decisions, and perception.
Logical Appeal
A method of persuasion based on evidence and reasoning intended to convince the audience by logical argument.
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