What Is Internet Protocol TV (IPTV)

question 201

Multiple Choice

What is Internet protocol TV (IPTV) ?

• A) Uses IP technology to transmit telephone calls
• B) A computer network that relies on the computing power and bandwidth of the participants in the network rather than a centralized server
• C) Distributes digital video content using IP across the Internet and private IP networks
• D) The integration of communication channels into a single service

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

Understand the significance of the target audience in the promotion program.

Comprehend the calculation and significance of the promotion-to-sales ratio.

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Definitions:

Seniority System

A workplace policy in which decisions on promotions, layoffs, and other job-related conditions are made based on an employee's length of service.

Job Ranking Method

A simple system of job evaluation used to rank jobs in an organization in order of their importance or complexity.

Factor Analysis Method

A statistical technique used to identify underlying variables, or factors, that explain the pattern of correlations within a set of observed variables.

Benchmarking Method

A process of comparing business processes and performance metrics to industry bests or best practices from other companies.