Examlex
What is a geocache?
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Attitudes
A settled way of thinking or feeling about something, typically reflected in a person's behavior.
Influenced
The effect or impact one person, group, or factor has on another's attitudes, beliefs, or actions.
Sleeper Effect
The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.
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