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Comparative Analysis Can Help Managers with Competitive Monitoring Where a Company

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Comparative analysis can help managers with competitive monitoring where a company keeps tabs of its competitor's activities on the Web using software that automatically tracks all competitor website activities such as discounts and new products.


Definitions:

Group Norm

Shared standards, rules, or expectations that influence behavior within a group of people.

Object of Judgement

The entity or individual that is being evaluated or assessed in a particular situation.

Autokinetic Experiment

A psychological experiment where a stationary point of light in a dark room appears to move because of small eye movements, illustrating the effect of suggestion or social influence on beliefs.

Frame of Reference

A system of values or beliefs against which judgments are made or a context through which a situation can be viewed.

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