What Is a Data Broker

question 254

Multiple Choice

What is a data broker?

• A) A business that collects personal information about consumers and sells that information to other organizations
• B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
• C) A technique for establishing a match, or balance, between the source data and the target data warehouse
• D) An approach to business governance that values decisions that can be backed up with verifiable data
• A data broker is a business that collects personal information about consumers and sells that information to other organizations.

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Definitions:

Demographic Data

Information collected about the characteristics of human populations, such as age, gender, and income levels.

Demographic Transition

A theory describing the transition from high birth and death rates to lower birth and death rates as a country develops from a pre-industrial to an industrialized economic system.

Death Rates

The mortality rate represents the amount of deaths with respect to the total population size, measured over a certain timeframe.

Birth Rates

The quantity of babies born alive per thousand individuals in a community during a specific year.