What Is Web Analytics

question 69

Multiple Choice

What is Web analytics?

• A) Analyzes text flowing across the Internet,including unstructured text from blogs and messages
• B) The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
• C) Analyzes unstructured data to find trends and patterns in words and sentences
• D) Analyzes unstructured data associated with websites to identify consumer behavior and website navigation

---

Definitions:

Word-Of-Mouth Communication

Informal conversations among individuals about products, services, or experiences, often influencing buying decisions.

Extended Problem Solving

A consumer behavior process where significant research and considerable effort are put into comparing and deciding on a product due to the high risk or involvement.

Consumer Involvement

The degree of interest and engagement a consumer has with a product or brand, which can affect their purchase decisions.

Product Knowledge

Understanding of a product's features, benefits, and uses, crucial for effective sales and marketing.