Examlex
Francis works in the human resources division of a large oil and gas company in Texas.Francis's tasks include maintaining payroll and vacation records, employment histories, and benefit information along with ensuring the security of all sensitive employee information.Which MIS infrastructure is most important to Francis?
Promotion Cost
Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.
IMC Audit
A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.
Promotional Mix
The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.
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