What Is Click-Fraud

question 33

Multiple Choice

What is click-fraud?

• A) The electronic defacing of an existing website.
• B) The abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.
• C) A computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.
• D) An act or object that poses a danger to assets.

---

Definitions:

Plant Asset

A long-term physical asset that is used as part of a company's operations to help in generating revenues, similar to a fixed asset but specifically related to manufacturing.

Land

Real property consisting of natural resources and geographic space, which has various uses such as agricultural, commercial, or residential.

Unearned Revenues

Income received by an individual or company for a service or product that has yet to be provided or delivered.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or a business’s operating cycle, whichever is longer.