Interactivity Measures Advertising Effectiveness by Counting Visitor Interactions with the Target

question 4

True/False

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

---

Definitions:

Apoenzyme

Protein portion of an enzyme; requires the presence of a specific coenzyme to become a complete functional enzyme.

Nonpolypeptide

A molecule or substance that does not consist of polypeptide chains, typically referring to chemicals or biological molecules outside the class of proteins.

Coenzyme

An organic cofactor for an enzyme; generally participates in the reaction by transferring some component, such as electrons or part of a substrate molecule.

Apoenzyme

The protein component of an enzyme, to which a coenzyme or cofactor must bind to form an active enzyme.