Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

European Community

An economic and political union established by six European countries in 1957, which expanded and evolved into what is now the European Union (EU), aimed at fostering economic cooperation and integration among its members.

Predecessor

An entity or person who held a position or role before the current holder.

Sherman Act

A landmark federal statute in the antitrust law of the United States, passed in 1890, that outlaws monopolistic business practices.

U.S. Corporations

Entities that are incorporated under the laws of a particular state in the United States, distinguished by having legal identities separate from their owners.