Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Property, Plant

Long-term tangible assets, such as land, buildings, and equipment, used in the operation of a business to generate income.

Continuing Operations

The parts of a business that are expected to continue operating in the future, as opposed to operations that have been discontinued or sold.

Selected Unrealized Gains

Gains on investments that have increased in value but have not yet been sold or realized.

Stockholders' Equity

The ownership stake of shareholders in a corporation, symbolized by the value of the company's assets once all debts are subtracted.