What Type of Revenue-Generation Model Is Google Using When It

question 1

Multiple Choice

What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

• A) Awesome
• B) Analytics
• C) Applications
• D) Adwords

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Definitions:

Representativeness Heuristic

A mental shortcut used to make judgments about the probability of an event under uncertainty, based on how similar it is to our typical idea of the event.

Framing

The process of presenting or constructing a concept, idea, or issue in a certain way to influence perception and judgment.

Representativeness Heuristic

A mental shortcut that involves judging the likelihood of an event or situation by comparing it to an existing prototype that already exists in our minds.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.