When a Company Is the First to Market with a Competitive

question 87

Multiple Choice

When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ____________.

• A) FedEx - online self-service software
• B) Apple - iPad
• C) Apple - iPod
• D) Microsoft - Bing search engine

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Definitions:

Loyalty Card

A card issued by a retailer to a customer, used to record credit points awarded for money spent in the store, incentivizing repeat business.

Customer Purchase Information

Data related to the buying habits, preferences, and demographics of consumers.

Syndicated Data

Market research data collected and compiled by an organization, which is then sold to multiple companies to help them understand market trends or consumer behavior.

Commercial Research Firms

Companies specialized in conducting research in the business sector, often providing insights and data to other businesses for strategic purposes.