Kevin Campbell Is an Incoming Freshman at Your College

question 77

Multiple Choice

Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books,tuition,and expenses and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin beings a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence.
• B)Decreasing entry barriers.
• C)Purchasing a substitute product.
• D)Increasing buyer power.

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Definitions:

Group Polarization

The inclination of a group to arrive at decisions that are significantly more radical than the original tendencies of its participants.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.

Sociohistorical Context

The blend of social and historical factors at a specific time that influences behaviors, attitudes, and perceptions.

Empirical

Based on observations or experiences rather than theory or pure logic, often involving the collection and analysis of data.