AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Receptors

Biological structures or substances that receive and respond to chemical signals in an organism, playing a crucial role in various processes including sensory perception and neurotransmission.

Media Richness

This concept refers to the ability of a communication medium to effectively convey information and promote understanding.

Decoding

The process of interpreting and making sense of a message or information that has been received.

Encoding

The process of converting ideas into a form that can be comprehended by others, often used in communication.