AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

---

Definitions:

Policies and Procedures

Established guidelines and methods that dictate how an organization's affairs should be conducted.

Family Therapists

Professionals specializing in addressing and resolving issues within family dynamics through therapeutic approaches.

Generalist Practitioners

Generalist practitioners are professionals, particularly in social work, who are trained to provide a wide range of services to clients, addressing various problems and populations with a broad skillset.

Family Norms

The set of expectations and behaviors considered typical or appropriate within a family structure.