Which of the Following Is an Example of a Message

question 22

Multiple Choice

Which of the following is an example of a message with a secondary purpose?

• A) An e-mail message inviting employees to attend a seminar about benefit options
• B) A proposal listing important reasons to implement a telecommuting program for employees
• C) A sales letter containing a bulleted list of key product features
• D) A company's letterhead stationery that is printed on quality paper and includes a carefully designed logo representing the company

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Definitions:

Southern California

A geographical and cultural region in the southwestern part of the U.S. state of California.

Second-degree Price Discrimination

A pricing strategy where prices vary according to quantity sold or consumed, size, or version of the product, not directly by consumer identity.

Quantity Blocks

Predefined quantities of goods or services, often used in pricing or packaging.

Third-degree Price Discrimination

A pricing strategy where different prices are charged to different groups of customers based on their willingness to pay.