Anticipating and Profiling the Audience for a Message Helps a Communicator

question 65

True/False

Anticipating and profiling the audience for a message helps a communicator determine what to emphasize, how to be convincing, and what words and tone to use.

---

Definitions:

Escalation Commitment

The phenomenon where people continue to invest time, money, or effort into a failing project due to the cumulative prior investment, despite new evidence suggesting that the cost of continuing the project outweighs the expected benefit.

Betamax Systems

An early video cassette recording format that was eventually overshadowed by VHS.

Three-Tiered Model

A framework that categorizes something into three levels or layers, often used to describe levels of intervention, service, or analysis.

Literacy

The ability to read and write, or having knowledge in a specific area.