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Profiling the Audience Means Anticipating How Both Primary and Secondary

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Profiling the audience means anticipating how both primary and secondary audiences will react to a message.


Definitions:

Average Cost

The total cost divided by the quantity produced, indicating the cost per unit of output.

Competitive Industry

An industry characterized by a large number of firms competing against each other, leading to innovation, varied product choices, and reasonable prices for consumers.

Marginal Cost

The cost associated with producing one more unit of a product, reflecting how production costs change with output levels.

Average Cost

The total cost of production divided by the number of units produced, often used to calculate the cost per unit.

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