Leon Has Been Asked to Learn How Many Pedestrians Walk

question 4

Multiple Choice

Leon has been asked to learn how many pedestrians walk by a specific location that his company is considering for a new coffee shop.Probably the most useful way to research this information would be by

• A) manually searching resources in his public library.
• B) searching the Internet.
• C) investigating primary sources.
• D) conducting a scientific experiment with controlled variables.

---

Definitions:

Marketing Metrics

Marketing metrics are measurements used to evaluate the effectiveness and performance of marketing strategies and activities.

Marketing Strategy

The overall game plan of a company for reaching prospective consumers and turning them into customers of the products or services the business provides.

Financial Ratio

A quantitative measure that compares two financial variables from a company's financial statements, often used to assess its financial health.

Marketers

Professionals or organizations involved in the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.