To Gauge Consumer Response on Their New Line of Cellular

question 47

Multiple Choice

To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?

• A) Polybagging
• B) Sweepstaking
• C) In-store sampling
• D) Opinion sampling
• E) Lobbying

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Definitions:

Medications

Substances used to diagnose, treat, cure, or prevent diseases and relieve symptoms in humans or animals.

Dinner

A main meal of the day, typically eaten in the evening.

Sleep cycle

A period of sleep composed of multiple stages, including REM and non-REM stages, that repeats several times throughout a night's sleep.

NREM Stage

Non-Rapid Eye Movement sleep stage, which consists of three stages of sleep that precede REM sleep, characterized by slower brainwaves and physical relaxation.