How Does Advertising Differ from Public Relations

question 3

Multiple Choice

How does advertising differ from public relations?

• A) Advertising reaches its audience through paid media, whereas public relations does not.
• B) Public relations is more precise and carefully placed than advertising.
• C) Public relations appears just as the advertiser designs it, whereas advertising does not.
• D) All public relations messages are openly sponsored, whereas advertising is not.
• E) Advertising is a better medium than public relations for building credibility.

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Definitions:

Sales Commissions

Financial compensation paid to sales representatives, usually a percentage of the sales they generate, as an incentive to increase sales performance.

Indirect Labor

Labor costs of employees who support the production process but are not directly involved in the active production of goods or services.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, excluding direct materials and direct labor costs.

Direct Labor

The compensation and perks given to workers directly engaged in creating goods or delivering services.