Reputation Management

question 65

Multiple Choice

Reputation management:

• A) is a short-term tactical process.
• B) produces a temporary change in public opinion.
• C) includes publicity and press agentry.
• D) is a superset of public relations.
• E) is applicable solely during a crisis.

---

Definitions:

Average Variable Cost

The cost per unit of producing goods or services that changes with the level of output, including costs like labor and materials, divided by the quantity of output produced.

Average Total Cost

The total cost divided by the quantity of output produced, representing the per-unit production cost.

Marginal Cost

The increase in cost resulting from the production of one additional unit of a good or service.

Firm's ATC

The average total cost for a firm, calculated by dividing the total costs by the quantity of output produced.