Database Marketers Communicate with Customers Using Various Media That Ranges

question 20

True/False

Database marketers communicate with customers using various media that ranges from personal contact to mass media.

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Definitions:

Information Technology

The use of computers, software, and telecommunications to store, retrieve, transmit, and manipulate data, often in the context of business or enterprise.

Competitive Advantage

The unique attributes or conditions that allow a company to outperform its competitors, providing greater value to its customers.

Strong Cultures

Corporate or organizational cultures characterized by shared values, beliefs, and practices that are well-incorporated by members and guide their behavior and decision-making.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making small, incremental improvements over time, rather than through a significant breakthrough all at once.