Which of the Following Statements About Direct Marketing Is True

question 60

Multiple Choice

Which of the following statements about direct marketing is true?

• A) It is more public in nature than mass media.
• B) It lacks the precision and flexibility that cost-sensitive marketers require.
• C) It offers accountability by providing a tangible response.
• D) It is based on the idea that people like to see themselves as a part of the mass market.
• E) Its campaigns are effective for all customers except time-sensitive consumers.

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Definitions:

Dependent/Outcome Variable

The variable in an experimental setting that is affected by manipulations in the independent variable; it represents the outcome of interest.

Proportion

A statistical measure that indicates the fraction of the total number of outcomes that share a particular attribute or characteristic.

Estimated Odds

The calculated likelihood of a particular outcome in comparison to the likelihood of another outcome.

Multiple Logistic Regression

A statistical method for analyzing a dataset in which there are one or more independent variables that determine an outcome, which is dichotomous.